The dashboard is built around one idea: the calendar month never moves, and you compare anything you like against it.
The two panels
This month sits on the left permanently. On the right is a window you choose — Today, Last 7 days, Last 14 days, Last month (the default) or a custom range.
The month is fixed so that checking today's trading does not cost you the figure you were just looking at.
Each panel shows:
| Figure | What it counts |
|---|---|
| Net profit | Profit after expenses, from orders with a buying price and known fees |
| Revenue | Gross sales including postage — every order in the window, priced or not, because a sale is a fact whether or not you have entered its cost yet |
| Profit margin | With the average profit per order beneath it |
| Orders | Every order in the window |
| Refunds | Refunds in the window, with their count |
If the window holds orders without a buying price, an amber strip says so and tells you how much revenue is not in that profit yet, with a link straight to the queue for those dates. Nothing is hidden from you.
Change figures appear only when the previous window had something to compare against. A first month of trading shows no change rather than "+100%", which would be arithmetic rather than insight.
See breakdown
Under net profit, See breakdown expands the full arithmetic, in order:
- Revenue (priced orders) — or, when there are cancellations, Sales, Cancelled orders (refunded by eBay) and Net sales
- − eBay fees
- ± Prior-period fee adjustments, when there are any
- − Cost of goods
- − Postage paid
- − Buyer refunds (net of fee credits)
- + Supplier recoveries
- + Returned stock credited back
- = Gross profit
- − Expenses
- = Net profit
The fees, refunds, recoveries, expenses and cancellations rows are clickable: each opens the individual transactions behind the total, order by order. A figure you cannot drill into is a figure you cannot check.
Outstanding right now
The strip beneath is labelled "Outstanding right now — not tied to the periods above", and that caveat is the point. These are counts that are true now, not of a period. A supplier refund unpaid since March is not a "last 7 days" fact.
- Awaiting buying price — with how much revenue is unpriced
- Refunds need your answer, or Supplier refunds pending once they are all answered
- Returns need a resaleable answer, or Returns awaiting your action
eBay account status
Your seller standard — Top Rated, Above Standard or Below Standard — with the three metrics eBay judges you on and how close each is to its threshold:
| Metric | Top Rated needs | Below Standard above |
|---|---|---|
| Late dispatch rate | 3% or lower | 5% |
| Transaction defect rate | 0.5% or lower | 2% |
| Cases closed without resolution | 0.3% or lower | 0.3% |
Baiord reads eBay's projected cycle where eBay publishes one, because advice about a month that already closed is not advice. eBay re-evaluates on the 20th of each month. There is also a How to improve list, ordered by whichever metric is closest to tipping over.
If this panel says it is not available yet, the usual reason is an older connection: the permission to read seller performance was added later, so a reconnect is needed.
Dispatch and delivery
Your on-time dispatch percentage, measured against eBay's own dispatch deadline — the same thing eBay's late dispatch rate counts — plus ten clickable tiles: Orders, On time, Dispatched late, Delivered, In transit, Awaiting dispatch, No tracking, Returns, Refunds and Cancellations. Each opens the matching order list for the same window.
An order eBay gave no dispatch deadline for is never counted as on time. It is simply not measurable, and saying so beats flattering you.
The chart and the cards below
Revenue and profit plots both as bars, with a zero line always drawn so a loss reads as a loss. Buckets are chosen automatically: by day up to a month, by week up to six months, by month beyond that. Quiet days are zeros rather than gaps.
Then Needs attention — up to four things waiting on you — and Top products, your five most profitable in the window.