Analytics
Analytics shows profit, revenue, refund and return trends, plus product and supplier performance. It defaults to month-to-date and takes any period you like.
- Trends — a line chart with a four-way toggle: Profit, Revenue, Refunds, Returns. Buckets are chosen to fit the window: by day up to a month, by week up to six months, otherwise by month.
- Most profitable and Least profitable — five products each. The second list is usually the more useful one.
- Supplier comparison — profit by supplier as a bar chart, with each supplier's margin and profit listed.
Each series hangs off its own date: orders by order date, refunds by the date they were refunded, returns by the date they were opened. They are queried separately for that reason rather than forced onto one timeline.
A product's profit is attributed by its share of each order's revenue, since eBay charges fees per order rather than per line. Refund counts exclude cancelled orders, so a product is never labelled refund-prone for sales you never processed.
Insights
Insights is what Baiord noticed without being asked. It compares the last four weeks against the four before, and raises four kinds of finding:
| Finding | When it appears |
|---|---|
| Margin falling on {product} | Margin dropped by 3 percentage points or more, with at least three sales in each half. It tells you roughly what price rise would restore a 15% margin. |
| {supplier} raised the cost of {product} | Your average buying price for it rose by 8% or more, over at least three purchases in each half. |
| {product} is refunded often | Refunded on more than 15% of its sales, over at least five sales. Worth checking the listing description and the supplier's quality. |
| {category} is your most profitable category | Your best category by profit over the eight weeks. Worth expanding the range. |
Each one can be dismissed. The whole set is rebuilt on every run, so advice that has stopped being true disappears by itself rather than nagging you about a problem you already fixed.
Insights needs dashboard access; Analytics needs the analytics permission. See team and roles.